It all began in 2005 when we started questioning the content of the cosmetic products we buy and their effects on African hair and skin.

That curiosity led us through a series of mind-blowing discoveries as we researched the abundance and richness of mother earth.

In our quest for knowledge, we teamed up with amazing people, specialists in all areas of product formulation and also rural farmers for carefully selected African herbs and oils.

All our hard work has resulted in a range of amazing products that not only enriches, but restores and maintains the skin and hair we sometimes take for granted.

Our collection of GUSH products is inspired by our desire to:

• Ensure that our users are comfortable with using our products in their everyday grooming routines, and
• Meet your specific hair and skin nourishment needs and
• Provide affordable luxury without compromising quality.

Please accept our invitation from the heart of Africa to indulge in evolving freshness because you are worth it.