About Us
Everyone has a story...
Handmade Industry Limited is a women-owned company that is incorporated in Nigeria with a registered trademark called GUSH. We formulate and manufacture GUSH cosmetic products in Nigeria and distribute to B2C and B2B customers.
Vision
To be a house-hold cosmetic brand available worldwide.
Mission
To provide quality-conscious consumers with affordably priced cosmetic products for specialized hair and skin care that delivers on our promises.
Our collection of GUSH products is inspired by our desire to:
- Ensure that our users are comfortable with using our products in their everyday grooming routines, and
- Meet your specific hair and skin nourishment needs and
- Provide affordable luxury without compromising quality.
Please accept our invitation from the heart of Africa to indulge in evolving freshness because you are worth it.
Our ingredients

Preservative
Our products are developed with safe alternative preservative systems and we can confirm that our products are paraben free.

Natural Ingredients
We have developed our products to nourish the hair and skin with fresh herbs, unprocessed oils, and butter, sourced directly from African farms.
Click to Watch Video

Handmade
Our products are handmade, and we observe good cosmetic manufacturing practise. This enables use provide work to our immediate community.

Formulations
We research and carefully develop all our formulations to ensure they are safe to use and provide the luxurious consumer experience as promised. We continuously ensure compliance with regulatory requirements and reflect on consumers’ feedback.
Everyone has a story...
Handmade Industry Limited is a women-owned company that is incorporated in Nigeria with a registered trademark called GUSH. We formulate and manufacture GUSH cosmetic products in Nigeria and distribute to B2C and B2B customers.
Vision
To be a house-hold cosmetic brand available worldwide.
Mission
To provide quality-conscious consumers with affordably priced cosmetic products for specialized hair and skin care that delivers on our promises.
Our collection of GUSH products is inspired by our desire to:
- Ensure that our users are comfortable with using our products in their everyday grooming routines, and
- Meet your specific hair and skin nourishment needs and
- Provide affordable luxury without compromising quality.
Please accept our invitation from the heart of Africa to indulge in evolving freshness because you are worth it.
The Visionaries Behind The Sumi Group
Our ingredients

Preservative
Our products are developed with safe alternative preservative systems and we can confirm that our products are paraben free.

Natural Ingredients
We have developed our products to nourish the hair and skin with fresh herbs, unprocessed oils, and butter, sourced directly from African farms.
Click to Watch Video

Handmade
Our products are handmade, and we observe good cosmetic manufacturing practise. This enables use provide work to our immediate community.

Formulations
We research and carefully develop all our formulations to ensure they are safe to use and provide the luxurious consumer experience as promised. We continuously ensure compliance with regulatory requirements and reflect on consumers’ feedback.