About Us
Who we are
At our core, we’re here to celebrate where we come from. We take the ancient healing secrets passed down through generations in Africa and give them a modern, premium home. Every day, we’re on a mission to prove that "made in Africa" means world-class—no exceptions, no excuses.
How We Do It
We believe you shouldn’t have to choose between tradition and luxury. We bridge that gap by making products that feel high-end, work incredibly well, and are simple enough to fit right into your daily rhythm.
The GUSH Story
We are more than just a factory; we’re a manufacturing house built on pride. We are the creators of GUSH—a brand born from our hands, for your hair and skin.
Please accept our invitation from the heart of Africa to indulge in evolving freshness because you are worth it.
Our ingredients
Preservative
Our products are developed with safe alternative preservative systems and we can confirm that our products are paraben free.
Natural Ingredients
We have developed our products to nourish the hair and skin with fresh herbs, unprocessed oils, and butter, sourced directly from African farms.
Click to Watch Video
Handmade
Our products are handmade, and we observe good cosmetic manufacturing practise. This enables use provide work to our immediate community.
Formulations
We research and carefully develop all our formulations to ensure they are safe to use and provide the luxurious consumer experience as promised. We continuously ensure compliance with regulatory requirements and reflect on consumers’ feedback.
Everyone has a story...
Handmade Industry Limited is a women-owned company that is incorporated in Nigeria with a registered trademark called GUSH. We formulate and manufacture GUSH cosmetic products in Nigeria and distribute to B2C and B2B customers.
Vision
To be a house-hold cosmetic brand available worldwide.
Mission
To provide quality-conscious consumers with affordably priced cosmetic products for specialized hair and skin care that delivers on our promises.
Our collection of GUSH products is inspired by our desire to:
- Ensure that our users are comfortable with using our products in their everyday grooming routines, and
- Meet your specific hair and skin nourishment needs and
- Provide affordable luxury without compromising quality.
Please accept our invitation from the heart of Africa to indulge in evolving freshness because you are worth it.
The Visionaries Behind The Sumi Group
Our ingredients
Preservative
Our products are developed with safe alternative preservative systems and we can confirm that our products are paraben free.
Natural Ingredients
We have developed our products to nourish the hair and skin with fresh herbs, unprocessed oils, and butter, sourced directly from African farms.
Click to Watch Video
Handmade
Our products are handmade, and we observe good cosmetic manufacturing practise. This enables use provide work to our immediate community.
Formulations
We research and carefully develop all our formulations to ensure they are safe to use and provide the luxurious consumer experience as promised. We continuously ensure compliance with regulatory requirements and reflect on consumers’ feedback.